• Why Hovingh & Partners?

    We help people and organizations achieve exceptional sales and negotiation results. With strong emphasis on understanding personality styles and management coaching. Based on the world's most effective methods, explained by experienced consultants, we achieve measurable growth and substantially improved profits.

What do we offer

New Business and Added Value

Learn how to ask effective questions, challenge the customer and advise solutions with added value

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Succesful Account management

How to get 100% customer retention and win even more business from existing customers.

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Management coaching

Understand how to effectively support salespeople in achieving results in real-life situations.

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Negotiating & Influencing

Learn how to achieve better negotiation results in an inspiring and constructive manner.

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  • What do our clients say?

    "The Sales Funnel methodology helps us with change management"

    Robert Kooloos
    Global Director Sales Excellence, FrieslandCampina Ingrediënts
    Watch story
  • What do our clients say?

    "We have shortened the salescycle and we are better prepared to really go to the core of what we can deliver for our customers"

    Erik Visser
    Watch story
  • What do our clients say?

    "I recommend Hovingh & Partners to businesses that are looking for a consistent sales approach based on strong methods"

    Raymond van der Loos
    Global Managing Director Atradius Collections
    Watch story
  • What do our clients say?

    "During the past six months, we have seen a 40% increase in conversions. An incredibly good result."

    Simon Noyons
    Manager New Business Graydon Nederland
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  • What do our clients say?

    "We tripled our savings versus last year"

    Rembrandt Heerkens Thijssen
    Strategic Procurement Lead
    Watch story

Have a look at our customer cases!

Updates and Blog

View all updates

What on earth is 'Rapport'

Pretty much every sales expert will tell you how important it is to build 'rapport' with your prospects. Along with that, they will offer you various.. Read more

Transforming Markets, Enabling Sales – executive program of B2B Marketing & Sales in Food

To boost the commercial skills of marketing and sales executives in the food ingredients industry, IFFI organizes in 2020 an ‘in industry’ executive program.. Read more


More effective sales & negotiation professionals to date...

...and counting! Also want to be part of the group professionals who achieve exceptional sales and negotiation results? Contact us

Free Strategizing session

Are you meeting an important customer shortly to pitch for an exiting sales opportunity?

We can guide you by scrutinizing the buyers grid, sharpening the content of your storyline and rehearsing the presentation together with your team.

Request a free strategizing session.

Get in touch

Open courses

Do you want to get introduced to the approach and world-class methodologies of Hovingh & Partners?

Do you have a team member who will benefit from better sales & negotiation skills and processes?

Do you want to gain inspiration and knowledge about sales & negotiation yourself?

Ray Leone's Sales Funnel®

ENS Negotiating & Influencing®