Hovingh & Partners - Trainers and coaches in sales and negotiation
  • Why Hovingh & Partners?

    We help people and organizations to achieve exceptional sales and negotiation results. With strong emphasis on understanding personality styles and management coaching. Based on the world's most effective methods, explained by experienced consultants, we achieve measurable growth and substantially improved profits.

What do we offer

New Business and Added Value

Learn how to ask effective questions, challenge the customer and advise solutions with added value

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Succesful Account management

How to get 100% customer retention and win even more business from existing customers.

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Management coaching

Understand how to effectively support salespeople in achieving results in real-life situations.

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Negotiating & Influencing

Learn how to achieve better negotiation results in an inspiring and constructive manner.

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  • What do our clients say?

    "The conversion of leads to partner is much higher than before"

    Eduard Hoogenboom
    Director Network Development
    Watch story
  • What do our clients say?

    "The Sales Funnel methodology helps us with change management"

    Robert Kooloos
    Global Director Sales Excellence, FrieslandCampina Ingrediënts
    Watch story
  • What do our clients say?

    "We have shortened the salescycle and we are better prepared to really go to the core of what we can deliver for our customers"

    Erik Visser
    Watch story
  • What do our clients say?

    "I recommend Hovingh & Partners to businesses that are looking for a consistent sales approach based on strong methods"

    Raymond van der Loos
    Global Managing Director Atradius Collections
    Watch story
  • What do our clients say?

    "During the past six months, we have seen a 40% increase in conversions. An incredibly good result."

    Simon Noyons
    Manager New Business Graydon Nederland
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  • What do our clients say?

    "We tripled our savings versus last year"

    Rembrandt Heerkens Thijssen
    Strategic Procurement Lead
    Watch story

Have a look at our customer cases!

Updates and Blog

View all updates

Research confirms financial benefits of sales training and coaching

Sales and kpi's have not been the happiest couple over the years. Whilst successful salespeople thrive on results and ranking tables, it has always been di.. Read more

Watch this 18 minutes webinar on Virtual Selling

Do you recognize the need for upgrading the sales process and techniques of your team? Selling behind a camera is just different from face to face, but if you l.. Read more


More effective sales & negotiation professionals to date...

...and counting! Also want to be part of the group professionals who achieve exceptional sales and negotiation results? Contact us

Become a Partner

Hovingh & Partners helps entrepreneurs like you build a successful consultancy.

Especially for experienced commercial leaders who want to do business independently and at the same time want to be part of a team that supports, inspires them and has the ambition to support customers together in achieving better sales and negotiation results.

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Open courses

Do you want to get introduced to the approach and world-class methodologies of Hovingh & Partners?

Do you have a team member who will benefit from better sales & negotiation skills and processes?

Do you want to gain inspiration and knowledge about sales & negotiation yourself?

Ray Leone's Sales Funnel®

ENS Negotiating & Influencing®