Commercial management is a professional discipline in its own right. A discipline that is becoming increasingly complex and requires highly specific skills. So we have set up the Commercial Leadership Academy, the only place in the Netherlands with complete focus on sales and account management. Powerful, practical and flexible. The result? Tomorrow's leaders.

Program name

Commercial Leadership Academy

Target group

Commercial managers, sales managers and high potentials


This program contains the key skills of a commercial manager:

  • Allocation of resources
  • Sales
  • Coaching
  • Sales innovation


Our offering consists of three intensive programs: Fundamentals, Front Line Leadership and Leadership A & B. The duration of all programs is one year.  Using world class methods like SalesFunnel of Ray Leone and ENS negotiation, you will work in small groups to improve your sales- and negotiation skills. The combination of training days, assessments, managing actual sales projects and intense coaching by professionals will lead to quick returns on investment.

During the training sessions participants actively share their knowledge, skills and best practices. This requires an open attitude and the courage to be vulnerable. By doing this you will develop yourself with extreme pace building on your strengths. We invite you to set the bar high and leave your ego at home. It is time to develop.

Expected outcome & results

After completion of the Commercial Leadership Academy, improvements will be visible on various kpi´s:

  • Improved sales and customer retention
  • Profitability and higher prices
  • Quality of the relationship with your customers
  • Competitiveness and innovation
  • Employee satisfaction
  • Team development


Learnings for me and my team

Professionalism! It is difficult to find a better description.

Participants get the skills, methods and insights enabling them to deal with the largest strategic prospects and customers. They will become role models for teammembers and will be able to coach colleagues effectively in reaching successes.

This program offers commercial leaders, methods and skills that are best in class. They will lead by example. You will learn from people in similar roles and specialists.

Training approach

  • Personal
  • Interactive
  • Game or case
  • Action learning
  • Debate & discussion
  • Buddy coaching
  • Personal feedback
  • Voluntary assessment

Competencies learned

  • Perseverance
  • Influencing
  • Conversation skills
  • Coaching skills
  • Process management
  • Self-assurance
  • Impact
  • Courage
  • Leadership

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