New Business and Added Value

New Business and Added Value

An intensive program in which you learn the ins and outs of Ray Leone's unmatched sales method and how to apply it. With specific attention to implementation, management coaching and techniques and skills to make you more successful.

Program name

Ray Leone's Sales Funnel®

Target group

Sales Teams, Directors, Front line Sales Managers, New Business and Account Managers.


  • DISC personality assessment and practical application in sales situations
  • Research Phase where you ascertain the business and personal needs
  • Educating your client by discussing solution options,
  • Presenting in a way that makes your prospect want to buy from you
  • Dream fulfilment by negotiating and implementing the solution proposed
  • Sales best practices tailored to your specific sales situation

Expected outcome & results

Sales Funnel is a best-in-class, fully integrated sales methodology where we combine sales process with specific techniques and communication skills. The top-line impact of executing the Ray Leone methodology is unrivalled. Typical results are:

  • Increase in top-line sales revenue
  • Improvement of conversion ratios
  • Increase in total revenue and
  • Outperforming the competition.


We will enable you to implement a coachable, repeatable and manageable sales methodology that delivers outstanding results, time and time again, allowing you to replicate these success-elements and techniques across your entire sales team, equipping them to talk the same talk and walk the same walk.

This will result in your sales people knowing whom you are selling to, what buying criteria are important to them and gaining access to those people who have influence on the buying decision. The program will be enable them and your company to be more effective, in preparing, presenting and negotiating deals.

Learnings for me and my team

  • Understand your own and other people's DISC profile, and know how to adapt your communication to be effective.
  • Map all customer stakeholders in an simple and effective way.
  • Learn how to constantly monitor and exceed expectations of each buying influence, anticipate on changing needs, measure and monitor satisfaction of each buying influence on their most important performance criteria.
  • Identify, diagnose and define what is important to your client and how to use it to bring value
  • Learn how to quickly create rapport and resonate with your clients.
  • Establish a stronger brain position by using front talks
  • Selling and applying the new methods by management in order to 'walk the talk'
  • Active and structured coaching

Training approach

  • Personal
  • Interactive
  • Game or case
  • Action learning
  • Debate & discussion
  • Buddy coaching
  • Personal feedback
  • Voluntary assessment

Competencies learned

  • Perseverance
  • Influencing
  • Conversation skills
  • Self-assurance
  • Impact
  • Courage


Now also available as open course!

Open course Ray Leone's Sales Funnel®   

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