New business

New business

A workshop in which you learn to take the right steps at the right time when it comes to prospecting and lead generation. We present significantly better methods than 'cold calling' and look in depth at how to make the right appointments with the right people.

Program name

Prospecting and lead generation

Target group

Managers, New Business Sales people, Account managers.


  • How do I get more new business appointments?
  • What type of appointment would I like to get? How do I get it?
  • Using new lead sources
  • What works best and what doesn't?
  • Specific action plan on how to generate more opportunities through existing customers, your network and social media


Expected outcome & results

After the training you are enlightened with highly effective alternatives to cold calling - hardly anyone gets enthusiastic about cold calling.

Together with your team you have thought about where and how you can best get leads and new business appointments. How do you effectively use existing customers, references and new media? You have identified alternatives that work much better than cold calling.

You will have a very specific plan how, when and how many new business appointments you will generate and a number of very practical ways and techniques on how to do that. You are clear about which actions and support is needed to ensure that you get a full and healthy pipeline.

Learnings for me and my team

  • Knowing how to convert a cold lead into a business opportunity
  • Confidence in using exiting alternatives to cold calling


Training approach

  • Personal
  • Interactive
  • Game or case
  • Action learning
  • Debate & discussion
  • Personal feedback

Competencies learned

  • Smart action planning
  • Focus on key elements
  • Clever use of personal and social networks
  • Eliminate assumptions
  • From strategy to action

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