New business

New business

A workshop in which you learn to take the right steps at the right time when it comes to prospecting and lead generation. We present significantly better methods than 'cold calling' and look in depth at how to make the right appointments with the right people.

Program name

Prospecting and lead generation

Target group

Managers, New Business Sales people, Account managers.


  • What type of appointments is most effective?
  • What type of appointments would I like to get? How do I get it?
  • What type of appointments would I like to get the most? How do do this?
  • Personal action plan and practice


Expected outcome & results

After the training you are enlightened with highly effective alternatives to cold calling.  You’ve got insights in your success ratio and tools to increase success ratio with more than 50%! You will have drawn the conclusion that increased success has nothing to do with what you do, but how you do it. You are also aware of the fact that prospecting has nothing to do with the right ‘opening’, a valid business reason nor the perfect closing techniques. It’s about doing the wrong things. In the end, there is probably one something more annoying than having to answer to a ‘cold acquisitioned’, which is cold calling yourself…

Learnings for me and my team

  • Knowing how to convert a cold lead into a business opportunity
  • Confidence in using exiting alternatives to cold calling


Training approach

  • List

Competencies learned

  • List

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