Sales Business Planning

Sales Business Planning

A workshop about translating strategy and vision into specific actions. A good OGSM (Objectives, Goals, Strategies, Measures) is compact and fits on 1 A4! It forces you to make choices and to focus on what is really important. The structure secures consistency.

Program name


Target group

Sales managers and Key account managers


  • Structuring sales business plans
  • The definition and benefits of having objectives, goals, strategies and measures
  • Alignment of all plans of different levels in the organisation
  • Building up a rythm of discussing, adjusting and controlling progress


Expected outcome & results

A well defined OGSM will enable you to improve the financial results of your company. Typical examples are:

  • Increase of sales
  • Improved revenue
  • Better customer retention
  • More market share


Learnings for me and my team

We will teach you to make compact and easy-to-understand plans. With specific actions and clear progress measurement.

You will feel enabled to frequently discuss and adjust these plans, in order to avoid them to stay in the drawer. Such plans will really help you to reach your objectives.

Training approach

  • Personal
  • Interactive
  • Game or case
  • Action learning
  • Debate & discussion
  • Personal feedback

Competencies learned

  • Smart action planning
  • Focus on key elements
  • Turn around situations
  • Eliminate assumptions
  • From strategy to action

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